I had previously been to IMATS last year, and wasn't too impressed. Namely because many of the big names weren't there and when you compared it to the IMATS in LA and London, it's pretty low key. This year, whole different story. Many more makeup brands were there namely Inglot, Mac and Illamasqua so I was looking forward to seeing them displaying their stuff. Plus I was there as part of the 85 strong ABBW team which made it all the more fun. Makeup with a whole bunch of beauty bloggers, can't get better than that rite!
|Powdered Metal Ether, Cream Blusher Laid, Precision Ink Alchemy and Pure Pigment Marvel|
First stop was Illamasqua. they were having insane discounts, most things were around AUD$10, so i went a little nuts.
|Ether, Laid, Alchemy and Marvel|
Prior to IMATS i had envisioned myself witha new 10 pan Inglot palette. Ever since they increased their prices i have been put off by them, but i heard over twitter that they would be offering a 30% discount at IMATS and thought now's my chance to get my hands on some new shades. Of course everyone else had the same idea, so the lines were long and the wait was painful but i'm happy with the items i purchased.
|Inglot lipsticks in 222 and 104|
|222 and 104|
|L to R: DS 463, Matte 327,337,344 and 354|
|L to R: AMC Shine 29, 35, 10, Pearl 413 and AMC 56|
Finally, I picked up a few brushes, the Pod which is a beauty blender knock-off and a mini empty brush role. Overall I was happy with my purchases, might have gone a little over budget but can't do anything about that now;)
Separate to my haul, as part of the ABBW we were basically treated like VIPs, There was a mini mani/makeup/nibbles areas set up for us ladies to rest our poor feet from standing to long in the lines thanks to Royal & Langnickel. We also received a a mini brush roll from the lovely people from Royal & Langnickel which will come in handy for travelling. The people from Serge Louise Alvarez were also extremely kind to have a lucky dip of their makeup products. I managed to score myself a pretty goldie brown lipgloss. A massive thank you to the lovely sponsors for the wonderful gifts!!
What did you purchase at IMATS? Did you break the bank;)